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Panelists

Dr. Hanyu Sun is an Associate Vice President in Statistics and Data Science at Westat, specializing in survey methodology with more than 15 years of experience. Her current research interests include the application of machine learning and GenAI in questionnaire development and data collection.

Tom’s background is in project operations and management, and over his 18 years in the Market Research space he has served clients in most major verticals and markets. In his current role as the Product Manager for Dynata’s QualityScore he helps clients leverage AI and Machine Learning to level up their data cleaning processes and best practices. Tom specializes in helping organizations implement scalable solutions and workflows, leveraging new technologies to future proof their business.

Jacob graduated with an M.S. in Political Science in 2016. He has been putting his skills in quantitative research methodology and data science to work in the market research industry ever since. Jacob is known for boldly finding innovative new approaches to traditional research tasks to improve research outcomes and predictive insights.

Sarah Kahl has over two years of experience at Ipsos Public Affairs, supporting research projects for government, healthcare, and education clients. She contributes to projects such as the TRICARE Patient Experience Survey and the American-Time Use Survey, where in her role as Account Manager she is responsible for reporting, leading QAQC efforts, effectively engaging clients, and overseeing full project lifecycles. Ms. Kahl collaborates with a cross-functional team to ensure the timely and cost-effective delivery of high-quality reports and data. She is responsible for coordinating survey changes, material updates, delivery schedules, and data quality control procedures for numerous multi-mode surveys. Additionally, she is highly proficient in data analysis and visualization, survey research, project management, and questionnaire design.